SEO Solutions - SEM - Social Media - Increased visibility
Target groups - local choice - Twitter Marketing - Facebook Marketing
RRP $34.99
Marketing Communications: A European Perspective provides an extensive overview of the key techniques and applications of marketing within a European context.
The book covers all elements of the communications mix, including advertising, public relations, sponsorship, sales promotion, direct marketing, point-of-purchase communications, exhibitions, and personal selling. It also offers up-to-date coverage of e-communication, including e-marketing, mobile marketing, interactive television and relationship marketing.
Building on the success of the third edition, the fourth edition comes fully updated with brand new material on a diverse range of products and brands such as Coke Zero, Twitter and Wii Fit, as well as coverage of topical issues such as the Barack Obama campaign and the EU anti-smoking campaign.
Social Media Marketing For Beginners
RRP $16.99
Worried How to market your upcoming college fest? Thinking How will you spread news about your newly open store?Want to sell online but Don't know How to market it online? Don't want to spend money on costly marketing books and agencies?Well This Book has all the answers .Even if you are new to social media, This brief guide will enrich you with every possible key detail about marketing your product without spending a penny.the book helps marketers, advertisers, and small business owners quickly develop effective, practical approaches to social media marketing campaigns Highlights the latest you should know about Facebook, Twitter, and blogger and helps you in making a fully reliable marketing strategy through social media
RRP $461.99
Digital Marketing: Integrating Strategy and Tactics with Values is an easy-to-understand guidebook that draws on the latest digital tactics and strategic insights to help organizations generate sustainable growth through digital integration. It provides a roadmap to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective digital tactics and tools with core values to achieve competitive advantage.
Bringing the reader through its five-step Path to Digital Integration (Mindset, Model, Strategy, Implementation, and Sustainability),Digital Marketing seeks to
- Outline the key drivers of change and leading digital marketing trends executives need to understand and incorporate to drive business opportunity.
- Evaluate the digital channels and technologies management teams can leverage to execute a successful Integrated Digital Marketing strategy. This includes insight into the latest digital tactics (website, social, mobile, search, content, and email marketing; data analytics) and social tools (Facebook, Twitter, YouTube, LinkedIn, Instagram, Pinterest, and Google Plus).
- Discover the impact of digital transformation on the organization, from the effect of digital tactics on the customer experience (CX) to the value of integrating internal digital strategies to facilitate collaboration and innovation.
- Guide aspiring leaders on how to combine core values and business goals with progressive digital strategies, tactics, and tools to generate sustainable outcomes for all stakeholders.
This interactive guidebook provides a truly Connected Digital Experience (CDE): the Zappar augmented reality mobile app allows the reader to activate the"Discover More" and "Play Video" icons found throughout the book, instantly connecting the reader, via their mobile device, to additional content housed on our companion website,Digital Marketing Resource Center (www.dmresourcecenter.org). "Play Video"icons incorporate point-in-time video commenting solution Vusay to enable interactive social conversations around each video.
Digital Marketing is the ideal guide for aspiring leaders - executives, instructors, owners, entrepreneurs, managers, students - at all stages of digital literacy.
Advanced Twitter Strategies For Authors
RRP $17.59
Advanced Twitter Strategies for Authors reveals how to effectively exploit Twitter to market your books and systematically drive thousands of potential purchasers to your works on Amazon and other retailers.
You'll learn:
- How to attract over 400 new followers. Every day!
- How to avoid being perceived as a spammer while boldly promoting your books.
- Why becoming an effective influencer on the subject or themes of your books helps you sell more.
- How to engage effectively while always coming across as human.
- How to focus your time on Twitter into 15 incredibly productive minutes a day!
These techniques are equally applicable to fiction and non-fiction authors. And also to published and yet-to-be-published authors.
Implement the techniques revealed in Advanced Twitter Strategies for Authors and witness the traffic visiting your books' storefronts massively increase!
Social Media Marketing Tips From A To Z
RRP $13.99
Social Media is a fact of life and essential in today's business world. It is the way the modern world communicates. Everyone from 8-year-olds to 80-year-olds use social media of some kind. Marketing is the way businesses reach potential customers. In the past, they depended on word-of-mouth, printed ads, television, and radio. Though there is still a place in that realm for marketing, smart business owners know you take your marketing to the people and the people are on social media. It takes some effort to begin. Whether you need to remain a leader in your industry, grow your brand or establish a competitive spot in the market share; social media marketing can make or break you. This guide will teach you some key considerations you need to think about before you set out on your marketing journey. Let's get started!
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SEARCH ENGINE OPTIMISATION Articles
| SEO Solutions | SEM | Social Media | Increased visibility |
| Target groups | local choice | Twitter Marketing | Facebook Marketing |
SEARCH ENGINE OPTIMISATION Books
| SEO Solutions | SEM | Social Media | Increased visibility |
| Target groups | local choice | Twitter Marketing | Facebook Marketing |