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Social Media

RRP $19.95

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Provides 12 informative questions and answers about social media. Exciting, full-color spreads present related facts and tips and tricks you need to know to stay smart with technology.


Genetics, Mass Media And Identity

RRP $287.99

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This is the first book to explore the effect of genetic research on the Lemba Judaising community of Southern Africa and the phenomenon of Israelite identity.

The science of genetics as relayed by the media is perceived by laymen as being irreproachably objective 'hard science': its disinterested 'scientific' findings appear immensely impressive and may therefore act as a powerful catalyst for change. In this case, an oral tradition cherished by many of the Lemba that they are of Jewish origin appears to be supported by recent DNA testing, which has deeply affected the narrative and religious identity of the group and the way the tribe is perceived in the Western world.

International in appeal, this topical text brings together cutting-edge research on the social, cultural and ethical implications of genetics and the study of Judaising movements across the world. This book will be of interest to researchers and students of Jewish history, genetic anthropology, race and ethnicity studies, and religious and cultural studies.


Advertising Media Planning

RRP $477.99

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The planning and placement of advertising media is a multibillion dollar business that critically impacts advertising effectiveness. The new edition of this acclaimed and widely adopted text offers practical guidance for those who practice media planning on a daily basis as well as those who must ultimately approve strategic media decisions.Full of current brand examples, the book is a "must-read" for all who will be involved in the media decision process on both the agency and client side. Its easy-to-read style and logical format make it ideal for classroom adoption, and students will benefit from the down-to-earth approach and real-world business examples.Key changes in the Fourth Edition include: A better grounding in the role of media in an advertising and marketing plan today, with a new first chapter on the changing role of media planning in agencies today; Increased coverage of communication planning; Added focus on the importance of media strategy early on in the book through a new chapter; A new chapter on evaluating media vehicles, filled with up-to-date examples; Separate chapters for video and audio media (instead of lumping them together in broadcast). This creates a more in-depth discussion of radio in particular; A new chapter on search engine marketing and a thorough revision of the chapter on online display advertising to address the increased emphasis on digital media; A new chapter on gaming, and many new examples of the latest digital media, with an emphasis on social media, and a new framework for analyzing current and future social media; A new chapter on international advertising; A new chapter on campaign evaluation.An online instructor's manual with PowerPoint slides and sample test questions is available to adopters.


Social, Ethical, And Policy Implications Of Engineering

RRP $337.99

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"In SOCIAL, ETHICAL, AND POLICY IMPLICATIONS OF ENGINEERING, engineers, faculty, and students will find an informative guide to the professional, societal, and ethical responsibilities that face practicing engineers today. Through an integrated approach to the theory of engineering ethics and practical real-world issues, this comprehensive book offers readers an in-depth analysis of technology's current social role.<br> <br> Drawing on readings and case studies first published in IEEE Technology and Society Magazine, this easy-to-read text will develop readers' understanding of the important issues surrounding ""macroethical"" public policy debates, including discussions of sustainable development, public health, risk and product liability, and telecommunications. These cases and readings also provide an opportunity to apply the theory in real-world situations.<br> <br> SOCIAL, ETHICAL, AND POLICY IMPLICATIONS OF ENGINEERING will help students meet the new accreditation criteria for engineering adopted by the Accreditation Board for Engineering and Technology (ABET). In addition, contemporary issues presented in this far-reaching book will allow students and practicing engineers to gain greater insight into how social and ethical concerns shape contributions to the engineering field.<br> <br> For more information and related articles go towww4.ncsu.edu/unity/users/j/jherkert/jrh.html<br> <br> Professors: To request an examination copy simply e-mail collegeadoption@ieee.org."<br> <br> Sponsored by:<br> IEEE Social Implications of Technology Society


Media Today

RRP $393.99

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"Turow's Media Today: Mass Communication in a Converging World, now in its fifth edition, chooses [a] cutting-edge option. This is a student-friendly publication, offering aids such as definitions of key terms, colourful infographics, case studies and end-of-chapter review questions. There's a companion website, too, and a password-protected website for instructors."-Philip Kemp, Times Higher Education

Media Today uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. Through the convergence lens they learn to think critically about the role of media today and what these changes mean for their lives presently and in the future. The book's media systems approach helps students to look carefully at how media is created, distributed, and exhibited in the new world that the digital revolution has created. In this way,Media Today goes beyond the traditional mass communication textbook's focus on consuming media, to give students an insider's perspective on how media businesses operate. How exactly does Google profit from web searches? What will a magazine look like five years from now?

Informative and engaging, Media Today, Fifth Edition, is characterized by its focus on:

  • Convergence: In addition to separate chapters on the Internet and the Video Games industry, coverage of convergence and its impact is incorporated into every chapter.

  • Consumer Education: Media Literacy questions ask students to consider their roles as a media consumer and potential media creator.

  • Comprehensive Media Industry Coverage: Historical timelines in the print book and on the companion website track the development of each media industry, giving students an overview of a particular industry at a glance.

  • Contemporary, Student-friendly Examples: New culture and media boxes help students think about the impact of media industries on their own lives and globally.

Joseph Turow-who has been teaching Intro to Mass Communication for well over a decade-demonstrates the many ways that media convergence and the pervasiveness of the Internet have blurred distinctions between and among various media. From newspapers to video games or social networking to mobile platforms, Media Today prepares students to live in the digital world of media.



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