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Digital Marketing In A Week
Your fast track to successful digital marketing
Learn in a week, what the experts learn about digital marketing in a lifetime. Written by Nick Smith, a digital marketing expert, Digital Marketing In A Week gives you everything you need to run successful digital campaigns.
Learn in a week, remember for a lifetime.
Online marketing just got easier
This book is essential basic training for every small business owner or department manager before they hope to trek deeper into the marketing woods. This book gives you the broad strokes to train
you in the basics of what you need to know to survive and thrive with marketing in this digital age.
It's not our parents' world anymore, where direct mail, TV commercials, and billboards ruled. Now we have to adapt to changes and change fast ourselves, especially in the area of mobile marketing (also covered in this course). More than just this, of course, this book gives you the low-down on all the topics you will need:
- Social marketing
- Search engine optimization
- 'Paid' advertising on Google/Facebook, and so on
- Creating the perfect website that makes sales
- And more ... (Lots of tips and tricks on everything from Yahoo Answers to press releases)
A word for those whom this book isn't for: the goal of these tips is that you don't get seduced by the siren call of all the gimmicks out there. There is always another 'push button traffic' tool or 'magic bullet' product that will try to get your attention (and money). If you are looking for a 'get-rich-quick' book, this is not it. Everything, including your website, requires planning and work - work that doesn't always deliver return on investment overnight.
Each of the seven chapters in Digital Marketing In A Week covers a different aspect of online marketing:
- Sunday: Building the ultimate sales website
- Monday: SEO: The backbone of any digital marketing strategy
- Tuesday: Social media marketing madness
- Wednesday: Pay per click (PPC) simplified and explained
- Thursday: Mobile optimization and getting mobile users
- Friday: Email marketing - why you should do it no matter what
- Saturday: Other marketing tricks and tips in the modern world
About the Author
Nick Smith runs a consultancy advising SMEs on digital marketing. He has already written three highly successful titles in digital marketing in the In a Week series.
Growth Hacker Marketing
Join Ryan Holiday's revolution and learn how the secret new art of growth hacking can help grow your business exponentially.
Your new business went online yesterday and you've got a marketing budget of zero. How are you supposed to create a movement around your product? How can you get to your first thousand - or million - customers? Starting from zero, it feels impossible.
Enter the growth hacker. You may not have heard of growth hacking yet, but you've certainly used the billion dollar brands built by it: Hotmail, AirBnB, Facebook, Dropbox, amongst many others.
Growth hackers thrive on doing what traditional businessmen would consider impossible: creating something from nothing. They 'hack' their company's growth to create a narrative of sensational success, turning excited media, users and social media into a viral marketing force that will help their business grow exponentially.
Silicon Valley has realized that growth hacking - not television commercials and billboards - is the successful start-up's secret weapon. Now growth hacker extraordinaire Ryan Holiday is ready to share his experience, teaching you how to harness the power of growth to propel you to success. Featuring insights from leading growth hackers, Growth Hacker Marketing is the essential guide to the revolutionary new approach to growing your business.
About the Author
Ryan Holiday is the bestselling author of Trust Me I'm Lying: Confessions of a Media Manipulator. After apprenticing under the renowned strategist and bestselling author Robert Greene, he went on to advise many bestselling authors and multi-platinum musicians, and is now is a media strategist for people like Tucker Max, Tim Ferriss and Dov Charney. He is also the Director of Marketing at American Apparel, where his work in both growth hacking and advertising has become internationally renowned. His strategies are used as case studies by Twitter, YouTube and Google. He currently lives in New Orleans.
You're about to discover how to monetize your Facebook Fan Page Are you tired of struggling financially? Do you feel as though you're not able to bring your family the life they deserve, due to financial roadblocks? Are you ready to EXPLODE your income? How To Monetise Your Facebook Fan Page will share some of the best methods for earning money online using Facebook, and will provide step-by-step instructions on how to use this platform most effectively. If you are looking for a detailed roadmap that will guide you along the path to making thousands online using your Facebook Fan Page, this is the perfect book for you! Here Is A Preview Of What You'll Learn... Top methods for earning passive income using your facebook fanpage Detailed step-by-step instructions for each earning method How to create a responsive fan page that will attract the right audience who will be your customers for years to come Powerful tips and strategies that will help you with any earning opportunity you decide to pursue Finding and promoting the right product Creating an effective campaign Why the money is in the list Why its important to reward your users Much, much more!
The Facebook Diet
This Moms Choice gold award-winner inspires us to examine the health of our high-tech habits with a tongue-in-cheek look at our love of social media. Through 50 hilarious cartoons that complete the question, "You Know You're a Facebook Addict When...?" author and illustrator, Gemini Adams, offers a hilarious look at the most idiotic, embarrassing and cringe-worthy behaviors of our social media excess. ?With over 1 billion people now on Facebook (that's 1 in every 7 of us) and over 30% checking their account before brushing their teeth or hair in the mornings, it seems most can confess to an addictive Facebook habit; whether it's stalking an ex, faking bathroom breaks to read news, checking-in wherever they go, or art-directing photo's for the perfect profile pic.? Packed with funny digital detox tips that gently 'poke' at readers to unplug once in a while, this laugh-out-loud gift book is guaranteed to bring a smile of recognition to Facebook junkies everywhere!
Drug Epidemiology And Post-marketing Surveillance
This volume is a summary of material presented in the course given in the International School of Phannacology on "Drug Epidemiology and Post-Marketing Surveillance" between September 27 and October 8, 1990, at the "Ettore Majorana Center for Scientific Culture" in Erice, Sicily. The course, which was a NATO Advanced Study Institute, included lectures and workshops presented by experts in the new field of phannacoepidemiology. The material covered includes various approaches to spontaneous reporting of adverse drug reactions, including aggregate approaches, such as those used in France, and detailed analyses of individual reports, such as that done in The Netherlands and in Sweden. Also, included are studies using traditional epidemiology methods. In addition, modern pharmacoepidemiology makes considerable use of automated databases. As such, information is presented on their use as well. Phannacoepidemiology started in hospitals and some of the newest work in the field is returning to the hospital as a site for studies. Material on these topics was presented as well. Finally, selected new methodologic developments were outlined in specific examples presented that were of regulatory and commercial importance. This new field of phannacoepidemiology is exploding in interest internationally. Evidence of this is the increasing development of pharmacoepidemiology programs in industry, medical schools, pharmacy schools, and schools of public health. Also, there is a new International Society ofPhannacoepidemiology. Practitioners in this field tend to specialize in either analyses of spontaneous reporting or the use of formal epidemiologic techniques.
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